Better World

We need to watch this video more.

We think too much and feel too little.

Look at how the story is being told. Linking images from today and yesterday with the wise words of Charlie Chaplin’s most inspirational speech.

We can make this world better.

Thank You

Select notes from Creative Strategist 2012:

  • A good  creative knows what’s going to happen if the brand is successful. They have a plan.
  • Whats the creative idea? That’s what can get lost within the process.
  • Pay attention to detail. Do the little things. Look at the design of websites the design of pull down windows.
  • GREATEST CREATIVE WEAPON: listening
    KNOWLEDGE TALKS. WISDOM LISTENS. Remember this. Continue reading

Haute Couture

Image

Fashions fade, style is eternal. -Yves Saint Laurent

Resume. Check. Portfolio. Check. Contacts. Check. 180 credits. Check. Signed up for graduation. check. Job offers? fingers crossed. Wardrobe? wait, what?

We are heading into a world where the power suit does not reign king and depending on the job, the power suit might even limit your opportunity to get a job. Yikes! That goes against everything the career center taught. Working in the creative industry like advertising requires a sense of self. Continue reading

Hear Our Roar

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This is a terrific print spread by Fred&Farid, a French agency, for Wranglers “We Are Animals” campaign. The photos were taken by Cass Bird. It is haunting and ingenious. Here is Fred&Farid’s rationale for the campaign:

“In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. We Are Animals is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.”   Continue reading

Listen Hard

“If you want to identify me, ask me not where I live, or what I like to eat, or how I comb my hair, but ask me what I am living for, in detail, ask me what I think is keeping me from living fully for the thing I want to live for.” -Thomas Merton

This caught my attention while stumbling around blogs this evening. I think of myself as a story collector. Wish I could figure out a way to spend the rest of my life talking to people and making money from it. Oh wait, that’s called therapy. I believe that we can learn from everyone. We all have stories to tell. Some people might think that I am nosey and that I ask too many questions. Which is probably the case. Awkward silence makes me squirm, and I don’t like taking about myself. It’s easier to listen to others talk. Also in general people like to talk about themselves. It’s perfect because I like to listen. This quote caught my attention because the deeper questions are the ones that interest me the most. 

I think that account planning might be the place for me…

This weekend: Meet someone new and listen to their stories. Go. 

 

pretty words

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Advertising Inspires

These two ads are my absolute favorite advertisements ever. I get chills every single time I watch them. levis nike

I was inspired to study advertising because of Levi’s Go Forth campaign. To me advertising is more than promoting stuff. Advertising is art, it is a way to move and inspire individuals. It is a way for us to connect with one another.

A successful commercial is one that makes us stop fast forwarding on the TV, turn the volume up, or come back into the room. The commercial must be beautiful for the eyes and the ears. Wieden executes this standard every single time.